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Author:

Cerezo Prieto, Marta; Frutos Esteban, Francisco Javier; Gonzalez Fuentes, Andres

Title:

Persuasive strategies in television food advertising in Spain.

Full Text:

Journal:

Cuadernos.info, -/2023/52, S. 285-306.

Language:

english

Publication Year:

2023

Publication Type:

research report; periodical article

Descriptors:

audio-visual design; actor; nutrition; television; television advertising; woman; gender representation; gender difference; health education; health knowledge; content analysis; food advertisement; media analysis; persuasive communication; sexuality; sexual media content; advertising

Last update: Apr 11, 2024 // Number of documents: 35484