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Author:

Afroz, Arzoo; Shakir, Asma

Title:

Impact of television advertising on children's consumption: A parental perception study.

Journal:

Journal of marketing strategies, 5/2023/1, S. 85-97.

Language:

english

Publication Year:

2023

Publication Type:

research report; periodical article

Descriptors:

influence; parental mediation; parents; parental survey; television; television advertising; credibility; child; consumer behaviour; correlation; peer group; quantitative research; written survey; entertainment; perception; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484