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Author:

Fried, Mariana; Opree, Suzanna J.

Title:

Advertising has come out: Viewers' perception of the portrayal of lesbian, gay, and transgender characters in advertising.

Full Text:

Journal:

Poetics, 96/2023/art. 101761, 11 S.

Language:

english

Publication Year:

2023

Publication Type:

research report; periodical article

Descriptors:

old person; actor; representation; attitude; adult; evaluation; experiment; gender; gender representation; gender role; gender difference; adolescent; young adult; minority; online survey; prosocial media effect; prosocial behaviour; qualitative research; quantitative research; reception; sexuality; social change; perception; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484