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results: 1
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Author:
Lee, Tae Kyoung
;
Kim, Hye Kyung
Title:
An enjoyable story, a persuasive story. Exploring narrative enjoyment in narrative persuasion.
Journal:
Journal of media psychology
, 34/2022/6, S. 361-372.
Language:
english
Publication Year:
2022
Publication Type:
research report; periodical article
Descriptors:
affect
;
old person
;
influence
;
actor
;
emotion
;
emotional effect
;
adult
;
experiment
;
health education
;
health knowledge
;
identification
;
adolescent
;
young adult
;
reading
;
media effect
;
narration
;
online survey
;
persuasive communication
;
prevention
;
quantitative research
;
reception
;
text
;
entertainment
;
pleasure
;
behaviour
;
advertising