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Author:
Schuetz, Stephen
;
Sprafkin, Joyce N.
Title:
Portrayal of prosocial and aggressive behaviors in children's TV commercials.
Journal:
Journal of Broadcasting
, 23/1979/1, S.33-40.
Language:
english
Publication Year:
1979
Publication Type:
research report; periodical article
Descriptors:
aggression
;
television
;
children's commercial
;
programme analysis
;
prosocial behaviour