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Author:

Rubenking, Bridget

Title:

Multitasking with TV: Media technology, genre, and audience influences.

Journal:

Communication research reports, 33/2016/4, S. 324-331.

Language:

english

Publication Year:

2016

Publication Type:

research report; periodical article

Descriptors:

age difference; influence; screen media; demographic data; influential variable; adult; television; television use; gender difference; adolescent; young adult; media content; media use; media access; mobile media; new media; online survey; personality trait; genre; programme preference; sports news programme; reception; recipient; audience behaviour; viewing behaviour; undergraduate; technology

Last update: Apr 11, 2024 // Number of documents: 35484