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results: 1
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Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Anthropomorphisierung als Gestaltungselement in der Werbung.
Full Text:
Journal:
Media Perspektiven
, -/2022/3, S. 147-153.
Language:
german
Publication Year:
2022
Publication Type:
annotated bibliography; periodical article
Descriptors:
eye movement
;
influence
;
actor
;
representation
;
attitude
;
adult
;
expectations
;
formal features
;
gender difference
;
information
;
production
;
young adult
;
camera perspective
;
consumer
;
consumer behaviour
;
brand
;
media market research
;
media character
;
media communication
;
parasocial interaction
;
persuasive communication
;
psychophysical measurement
;
self concept
;
social relationship
;
social perception
;
social psychology
;
animal character
;
visual design
;
advertising effect
;
advertising