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results: 1
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Author:
Dias, Patricia
;
Tavares, Raquel
Title:
Gender representation in TV advertising for children: Children's perceptions and advertising literacy.
Full Text:
Journal:
Comunicacao
, midia e consumo, 18/2021/53, S. 510-533
Publication Year:
2021
Publication Type:
research report; periodical article
Descriptors:
television
;
television use
;
television advertising
;
gender
;
gender representation
;
gender role
;
gender difference
;
group interview
;
content analysis
;
child
;
media analysis
;
media content
;
media literacy
;
media criticism
;
persuasive communication
;
qualitative research
;
quantitative research
;
viewing behaviour
;
stereotype
;
perception
;
advertising competence
;
advertising