>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Werbung und Diversitaet.
Full Text:
Journal:
Media Perspektiven
, -/2022/1, S. 49-56.
Language:
german
Publication Year:
2022
Publication Type:
annotated bibliography; periodical article
Descriptors:
attention
;
actor
;
representation
;
diversity
;
influential variable
;
attitude
;
ethnic group
;
gender
;
gender representation
;
gender role
;
gender difference
;
humour
;
communication strategy
;
consumer
;
consumer behaviour
;
culture
;
cultural difference
;
marketing
;
media market research
;
media content
;
social norm
;
social perception
;
stereotype
;
perception
;
advertising effect
;
advertising