IZI-database.org : research literature and references on children‘s and educational television

Search IZI-database.org

Search for:

all words

Keywords:

Author / Editor:

Institution:

Title:

Journal:

Publisher Statement:

ISBN / ISSN:

Publication Year:

from: to:

only full text

IZI-Database results

< Back to search results results: 1 from

Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Effekte der Corona-Pandemie auf die Werbekommunikation.

Full Text:

Journal:

Media Perspektiven, -/2021/12, S. 654-660.

Language:

german

Publication Year:

2021

Publication Type:

annotated bibliography; periodical article

Descriptors:

influence; emotion; emotional effect; television; health knowledge; credibility; information; international comparison; internet; communication; communication strategy; consumer; consumer behaviour; crisis; brand; marketing; media market research; media character; media content; media communication; media comparison; new media; persuasive communication; print media; self concept; social media; language; advertising functions; advertising medium; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484