>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Opree, Suzanna
;
Buijzen, Moniek
;
van Reijmersdal, Eva
Title:
Reliability and validity of children's advertising exposure measures.
Journal:
Young consumers
, 22/2021/4, S. 660-674.
Language:
english
Publication Year:
2021
Publication Type:
research report; periodical article
Descriptors:
method of enquiry
;
television use
;
internet use
;
child
;
children's commercial
;
longitudinal study
;
media research
;
media use
;
accuracy in measurement
;
measuring instrument
;
method
;
quantitative research
;
reliability
;
written survey
;
student survey
;
validity
;
forms of advertising
;
advertising effect
;
advertising