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Author:
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
;
Nunez-Gomez, Patricia
;
Miguelez-Juan, Blanca
;
Garcia-Bejar, Ligia
Title:
Parents' literacy on mobile advertising aimed at children: a cross-cultural approach.
Journal:
Young consumers
, 23/2022/2, S. 255-281.
Language:
english
Publication Year:
2022
Publication Type:
research report; periodical article
Descriptors:
influential variable
;
attitude
;
parental mediation
;
parents
;
parental survey
;
educational method
;
mobile phone
;
cross-cultural comparison
;
international comparison
;
adolescent
;
child
;
toddler
;
consumer behaviour
;
media education
;
media literacy
;
media pedagogy
;
mobile media
;
morality
;
new media
;
online survey
;
persuasive communication
;
preteen
;
quantitative research
;
smartphone
;
advertising competence
;
advertising effect
;
advertising
;
knowledge