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results: 1
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Author:
van Reijmersdal, Eva A.
;
Opree, Suzanna J.
;
Cartwright, Robert F.
Title:
Brand in focus: Activating adolescents' persuation knowledge using disclosures for embedded advertising in music videos.
Full Text:
Journal:
Communications
, 47/2022/1, S. 93-113.
Language:
english
Publication Year:
2022
Publication Type:
research report; periodical article
Descriptors:
adolescence
;
influence
;
attitude
;
experiment
;
adolescent
;
youth media protection
;
consumer behaviour
;
brand awareness
;
media effect
;
music
;
online survey
;
persuasive communication
;
quantitative research
;
student
;
student survey
;
video clip
;
perception
;
forms of advertising
;
advertising competence
;
advertising effect
;
advertising