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Author:

Gleich, Uli

Issuing Body:

ARD/ZDF-Medienkommission

Title:

Auditive Werbekommunikation.

Full Text:

Journal:

Media Perspektiven, -/2021/7-8, S. 422-426.

Language:

german

Publication Year:

2021

Publication Type:

annotated bibliography; periodical article

Descriptors:

auditory media; attention; influence; influential variable; formal features; radio broadcasting; radio use; consumer; consumer behaviour; brand awareness; media market research; media research; media content; media communication; multimedia; music; musical arrangement; persuasive communication; audience behaviour; language; forms of advertising; commercial; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484