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results: 1
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Author:
Spielvogel, Ines
Title:
A path toward a more understandable advertising disclosure for children. Conceptualizing determining factors for disclosure effectiveness and opportunities for future research.
Full Text:
Journal:
MedienPaedagogik
, -/2021/43, S. 97-126.
Language:
english
Publication Year:
2021
Publication Type:
literature review; periodical article
Descriptors:
internet
;
child
;
youth media protection
;
children's commercial
;
brand
;
media education
;
media use
;
media pedagogy
;
media policy
;
opinion
;
opinion formation
;
mobile media
;
prejudice
;
perception
;
advertising
