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Author:
Gassner, Hans-Peter
Title:
Audio Assets als Wirkungsbooster fuer Radiowerbung. Auditive Gestaltungselemente steigern Wirkung.
Full Text:
Journal:
Media Perspektiven
, -/2021/6, S. 353-359.
Language:
german
Publication Year:
2021
Publication Type:
introduction; periodical article
Descriptors:
audio-visual communication
;
audio-visual media
;
auditory design
;
auditory media
;
form of representation
;
radio broadcasting
;
media content
;
media effect
;
forms of advertising
;
advertising functions
;
advertising