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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Konsumentenreaktionen auf Werbebotschaften - nicht immer positiv.

Full Text:

Journal:

Media Perspektiven, -/2021/5, S. 325-329.

Language:

german

Publication Year:

2021

Publication Type:

annotated bibliography; periodical article

Descriptors:

emotional response; emotional effect; memory; experience; adult; gender difference; humour; internet; young adult; consumer; consumer behaviour; brand awareness; brand; motivation; persuasive communication; stimulus; recipient; audience behaviour; language; perception; advertising effect; advertising; rage

Last update: Apr 11, 2024 // Number of documents: 35484