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results: 1
from
Author:
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Joerg
;
Obereder, Agnes
Title:
"Unterstuetzt durch Produktplazierung": Die Perspektive der Eltern gegenueber Regulierungsmassnahmen fuer eingebettete Werbeformen in Film und Fernsehen.
Full Text:
Journal:
Studies in communication and media (SCM)
, 9/2020/2, S. 308-340.
Language:
german
Publication Year:
2020
Publication Type:
research report; periodical article
Descriptors:
attitude
;
parental mediation
;
parents
;
parental survey
;
television
;
television use
;
television advertising
;
film
;
child
;
children's programme
;
media education
;
media ethics
;
media content
;
media regulation
;
persuasive communication
;
preteen
;
written survey
;
socialization
;
advertising competence
;
advertising object
;
advertising