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Author:
O'Flynn, Siobhan
Editor / Collaborator:
Hermansson, Casie; Zepernick, Janet
Title:
Data science, Disney, and the future of children's entertainment.
Publisher Statement:
Cham: Palgrave Macmillan 2019, S. 507-531.
Collection:
The Palgrave handbook of children's film and television.
Language:
english
Publication Year:
2019
Publication Type:
contribution; situation report
Descriptors:
influence
;
data analysis
;
data privacy
;
data processing
;
digitalisation
;
Disney
;
case study
;
financing
;
historical development
;
internet
;
children's film
;
children's programme
;
commercialization
;
marketing
;
market research
;
merchandising
;
media content
;
media industry
;
online offer
;
production
;
technology
;
advertising
