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Author:

Rauwers, Fabienne; Voorveld, Hilde A. M.; Neijens, Peter C.

Title:

Explaining perceived interactivity effects on attitudinal responses. A field experiment on the impact of external and internal communication features in digital magazines.

Journal:

Journal of media psychology, 32/2020/3, S. 130-142.

Language:

english

Publication Year:

2020

Publication Type:

research report; periodical article

Descriptors:

influence; digitalisation; attitude; emotion; emotional effect; adult; experiment; field studies; interaction; interactive media; interactivity; internet; young adult; media communication; new media; online offer; online survey; pleasure; perception; magazine

Last update: Apr 11, 2024 // Number of documents: 35484