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results: 1
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Author:
Kinsky, Emily S.
;
Bichard, Shannon
Title:
'Mom! I've seen that on a commercial!': U.S. preschoolers' recognition of brand logos.
Journal:
Young consumers
, 12/2011/2, S. 145-158.
Language:
english
Publication Year:
2011
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Interview
;
Kind
;
Konsumverhalten
;
Markenprodukt
;
Mutter
;
Programmvielfalt
;
Qualitative Sozialforschung
;
Tagebuchprotokoll
;
Vorschulkind
;
Werbeprodukt
;
Werbung
;
Logo
;
Medientagebuch
;
Markenlogo
;
Produkt
;
Produktname
;
Triangulation
;
Wiedererkennung
