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Author:
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti
Title:
Children's understanding of advertisers' persuasive tactics.
Journal:
International journal of advertising
, 30/2011/2, S. 329-350.
Language:
english
Publication Year:
2011
Publication Type:
research report; periodical article
Descriptors:
memory
;
adult
;
television advertising
;
young adult
;
child
;
cognitive ability
;
online survey
;
preteen
;
primary school
;
written survey
;
student
;
student survey
;
undergraduate
;
comparative study
;
understanding