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Author:

Jaakkola, Maarit

Title:

From vernacularized commercialism to kidbait: toy review videos on YouTube and the problematics of the mash-up genre.

Journal:

Journal of children and media, 14/2020/2, S. 237-254.

Language:

english

Publication Year:

2020

Publication Type:

research report; periodical article

Descriptors:

civic participation; presentation; domestic production; internet; child; commercialization; communication strategy; consumer; consumer behaviour; culture; media analysis; motivation; narration; new media; online offer; participation; popular culture; programme analysis; genre; social media; game; childhood play behaviour; toy; entertainment; video; video use; web 2.0; target group

Last update: Apr 11, 2024 // Number of documents: 35484