Opree, Suzanna J.; Petrova, Siana; Rozendaal, Esther

Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria.

Journal of children and media, 14/2020/2, S. 141-157.

english

2020

research report; periodical article

age difference; influence; influential variable; television; television use; television advertising; gender difference; society; involvement; child; children's programme; children's commercial; consumer; consumer behaviour; culture; cultural difference; lifestyle; brand awareness; brand; persuasive communication; preteen; written survey; student survey; school; advertising competence; advertising effect; advertising; value-orientation; economy; satisfaction