Hu, Mu; Zhang, Mingli; Wang, Yu

Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identificatrion framework.

Computers in human behavior, 75/2017/-, S. 594-606.

english

2017

research report; periodical article

electronic game; demographic data; influential variable; adult; identification; identity; internet; internet use; adolescent; young adult; cognition; media loyalty; media experience; media content; new media; online survey; parasocial interaction; participation; producer; broadcaster; genre; reception; recipient; audience behaviour; viewing behaviour; self concept; social media; social group; video; video use