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Author:
Wayne, Michael L.
Title:
Netflix, Amazon, and branded television content in subscription video on-demand portals.
Journal:
Media
, culture and society, 40/2018/5, S. 725-741.
Language:
english
Publication Year:
2018
Publication Type:
situation report; periodical article
Descriptors:
television
;
globalisation
;
historical development
;
identity
;
internet
;
commercial television
;
brand awareness
;
brand
;
media resource centre
;
media market
;
media industry
;
multi-media centre
;
new media
;
online offer
;
Pay TV
;
broadcasting
;
strategy
;
video
;
video use
;
advertising