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Author:
Dogruel, Leyla
Title:
Cross-cultural differences in movie selection. Decision-making of German, U.S., and Singaporean media users for video-on-demand movies.
Journal:
Journal of international consumer marketing
, 30/2018/2, S. 115-127.
Language:
english
Publication Year:
2018
Publication Type:
research report; periodical article
Descriptors:
actor
;
decision
;
film
;
society
;
information
;
information retrieval
;
information processing
;
cross-cultural comparison
;
internet
;
internet use
;
young adult
;
cognitive process
;
culture
;
cultural difference
;
media selection
;
media experience
;
new media
;
online offer
;
online survey
;
Pay TV
;
genre
;
programme preference
;
reception
;
recipient
;
audience behaviour
;
selective media exposure
;
undergraduate
;
video
;
video use
;
value-orientation