>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Mehra, Aashish
;
Paul, Justin
;
Kaurav, Rahul Pratap Singh
Title:
Determinants of mobile apps adoption among young adults: theoretical extension and analysis.
Journal:
Journal of marketing communications
, 27/2021/5, S. 481-509.
Language:
english
Publication Year:
2021
Publication Type:
research report; periodical article
Descriptors:
influence
;
influential variable
;
attitude
;
developing country
;
mobile phone
;
mobile phone use
;
adolescent
;
young adult
;
media use
;
mobile media
;
motivation
;
new media
;
online survey
;
smartphone
;
technology
;
entertainment
;
behaviour
;
perception