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Author:
Lim, Heejin
;
Childs, Michelle
Title:
Visual storytelling on Instagram: branded photo narrative and the role of telepresence.
Journal:
Journal of research in interactive marketing
, 14/2020/1, S. 33-50.
Language:
english
Publication Year:
2020
Publication Type:
research report; periodical article
Descriptors:
activity
;
picture
;
actor
;
representation
;
influential variable
;
emotion
;
emotional effect
;
experiment
;
photography
;
involvement
;
young adult
;
communication strategy
;
consumer
;
consumer behaviour
;
brand awareness
;
brand
;
marketing
;
media communication
;
media psychology
;
narration
;
online survey
;
self concept
;
social media
;
undergraduate
;
visual design
;
visual communication
;
visual perception
;
advertising effect
;
advertising