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results: 1
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Author:
Ziewiecki, Sandra
;
Schwemmer, Carsten
Title:
Die Vernetzung von Influencern - eine Analyse der deutschen YouTube-Szene.
Journal:
Medien und Erziehung (merz)
, 63//2019/6, S. 18-28.
Language:
german
Publication Year:
2019
Publication Type:
research report; periodical article
Descriptors:
influence
;
case study
;
friendship
;
internet
;
internet use
;
interpersonal communication
;
adolescent
;
commercialization
;
communication
;
consumer
;
marketing
;
media analysis
;
media character
;
media communication
;
media literacy
;
media use
;
media pedagogy
;
opinion formation
;
opinion leader
;
new media
;
social media
;
social relationship
;
video
;
video use
;
advertising