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results: 1
from
Issuing Body:
Ebiquity
Title:
Mind the gap. A closer look at video advertising reach in the age of increasing media fragmentation.
Publisher Statement:
Online Paper 2020. 18 S.
Series Title:
(Ebiquity report)
Language:
english
Publication Year:
2020
Publication Type:
research report
Descriptors:
old person
;
age difference
;
crossmedia
;
digitalisation
;
adult
;
facebook
;
television
;
television advertising
;
gender difference
;
internet
;
adolescent
;
young adult
;
brand
;
media analysis
;
media use
;
new media
;
audience coverage
;
social media
;
video
;
video clip
;
video use
;
advertising medium
;
advertising effect
;
advertising