Ali, Shafayat; Yousaf, Zahid

Educating the youth in norms and values through TV commercials: A study of college students.

Global social sciences review, 4/2019/1, S. 325-334.

english

2019

research report; periodical article

age difference; influence; education; television; television use; gender difference; society; adolescent; young adult; cultivation hypothesis; media content; media socialization; media effect; written survey; student survey; social norm; socialization; advertising effect; advertising; value-orientation