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Author:
Liqian, Hou
Title:
Study on the perceived popularity of Tik Tok.
Full Text:
Publisher Statement:
Bangkok: University 2018. 59 S.
Language:
english
Publication Year:
2018
Publication Type:
master thesis
Descriptors:
age difference
;
influence
;
demographic data
;
attitude
;
adult
;
gender difference
;
mobile phone
;
mobile phone use
;
adolescent
;
young adult
;
correlation
;
creativity
;
brand awareness
;
brand
;
marketing
;
media content
;
media use
;
mobile media
;
music
;
new media
;
online survey
;
smartphone
;
social media
;
software
;
video
;
video clip
;
video use
;
perception
;
advertising effect
;
advertising