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Author:
Koeberer, Nina
Editor / Collaborator:
Stapf, Ingrid; Prinzing, Marlis; Koeberer, Nina
Title:
Digitale Selbstdarstellung als Markt: Influencer als Markenbotschafter und Meinungsmacher.
Publisher Statement:
Baden-Baden: Nomos 2019, S. 253-267.
Collection:
Aufwachsen mit Medien. Zur Ethik mediatisierter Kindheit und Jugend.
Language:
german
Publication Year:
2019
Publication Type:
contribution; situation report
Descriptors:
influence
;
bogging
;
digitalisation
;
recommendation
;
ethics
;
identity
;
identity formation
;
information
;
internet
;
internet use
;
adolescent
;
child
;
commercialization
;
communication
;
marketing
;
opinion formation
;
media education
;
media ethics
;
media character
;
media communication
;
media criticism
;
media pedagogy
;
new media
;
persuasive communication
;
social media
;
sponsor
;
video
;
forms of advertising
;
advertising competence
;
advertising effect
;
advertising
;
value-orientation
