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Author:

Ashifa, K. M.

Title:

Behavior analysis matrix for women soap opera viewers: a structural analysis.

Journal:

Journal of management and marketing review, 3/2018/4, S. 206-212.

Language:

english

Publication Year:

2018

Publication Type:

research report; periodical article

Descriptors:

daily soap; television; television use; woman; gender; gender role; society; consumer behaviour; culture; media effect; measuring instrument; method; personality trait; physiology; mental disorder; psychology; reception; recipient; audience behaviour; written survey; soap opera; structure; behaviour; behaviour change; value-orientation; moral concept

Last update: Apr 11, 2024 // Number of documents: 35484