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Author:
Pelzer, Elena
Editor / Collaborator:
Wilhelm, Claudia; Podschuweit, Nicole; Hofer, Matthias; Koch, Thomas
Title:
Conjoint-Analysen in der Medienwahl.
Publisher Statement:
Baden-Baden: Nomos 2018, S. 71-93.
Collection:
Medienwahl. Aktuelle Konzepte, Befunde und methodische Zugaenge.
Language:
german
Publication Year:
2018
Publication Type:
contribution; situation report
Descriptors:
analysis
;
decision
;
survey
;
communication studies
;
consumer behaviour
;
media content
;
media use
;
media preference
;
method
;
media use motive
;
political sciences
;
selective media exposure
