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Author:
Schuegraf, Martina
;
Luetticke, Eva Maria
;
Boerner, Tobias
Title:
Influencing auf Instagram.
Full Text:
Journal:
tv diskurs
, 22/2018/4, S. 80-83.
Language:
german
Publication Year:
2018
Publication Type:
research report; periodical article
Descriptors:
attention
;
influence
;
actor
;
survey among experts
;
credibility
;
identification
;
production
;
internet
;
internet use
;
adolescent
;
young adult
;
communication
;
marketing
;
media character
;
media function
;
media communication
;
media use
;
motivation
;
oral interview
;
news
;
new media
;
media use motive
;
parasocial interaction
;
self concept
;
social media
;
social relationship
;
strategy
;
model
;
advertising