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Author:
Graesser, Lars
;
Gerstmann, Markus
Title:
Vom YouTube-Star zum Social Influencer. Eine digitale Heldenreise.
Journal:
Medien concret
, -/2018/1, S. 40-44.
Language:
german
Publication Year:
2018
Publication Type:
situation report; periodical article
Descriptors:
everyday life
;
influence
;
actor
;
representation
;
television
;
hero
;
internet
;
commercialization
;
life counseling
;
media criticism
;
media pedagogy
;
new media
;
online offer
;
popular culture
;
production
;
protagonist
;
audience participation
;
social media
;
video
;
video use
;
model
;
web 2.0
;
advertising