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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Influencer-Marketing.

Full Text:

Journal:

Media Perspektiven, -/2018/9, S. 451-455.

Language:

german

Publication Year:

2018

Publication Type:

annotated bibliography; periodical article

Descriptors:

aesthetics; age difference; influence; bogging; facebook; credibility; information; internet; internet use; communication; communication media; communication strategy; consumer; consumer behaviour; brand awareness; brand; marketing; media research; media communication; media use; opinion formation; new media; persuasive communication; social media; visual design; visual communication; model; advertising medium; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484