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Author:

Gleich, Uli

Title:

Effekte inhaltlicher und formaler Gestaltung von Werbebotschaften.

Full Text:

Journal:

Media Perspektiven, -/2018/3, S. 141-146.

Language:

german

Publication Year:

2018

Publication Type:

annotated bibliography; periodical article

Descriptors:

associative processes; audio-visual design; auditory design; emotional effect; adult; colour; colour perception; follow-up communication; formal features; information; young adult; communication; creativity; brand; media content; media effects research; narration; persuasive communication; genre; quality; audience behaviour; social media; language; visual design; commercial; advertising effect; advertising; target group

Last update: Apr 11, 2024 // Number of documents: 35484