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Author:

Guo, Miao

Title:

How television viewers use social media to engage with programming: The social engagement scale development and validation.

Journal:

Journal of broadcasting and electronic media, 62/2018/2, S. 195-214.

Language:

english

Publication Year:

2018

Publication Type:

research report; periodical article

Descriptors:

influence; method of enquiry; adult; television; television use; group interview; interaction; internet; internet use; involvement; young adult; media loyalty; accuracy in measurement; measuring instrument; measurement; new media; online offer; online survey; pilot study; audience loyalty; reliability; reception; reception analysis; recipient; audience participation; audience behaviour; social media; test; validity; advertising

Last update: Apr 11, 2024 // Number of documents: 35484