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Author:
Goncalves, Tamara Amoroso
;
Nunes de Siqueira, Mariana Hanssen Bellei
;
Vella, Leticia Ueda
Editor / Collaborator:
Lemish, Dafna; Goetz, Maya
Title:
Advertising to children and gender stereotypes in Brazil. Reflecting a broader "macho" culture.
Full Text:
Publisher Statement:
Goeteborg: Nordicom 2017, S. 85-94.
Collection:
Beyond the stereotypes? Images of boys and girls, and their consequences.
Language:
english
Publication Year:
2017
Publication Type:
essay; contribution
Descriptors:
influence
;
case study
;
feminism
;
gender
;
gender representation
;
gender role
;
gender difference
;
society
;
child
;
youth media protection
;
children's commercial
;
child development
;
consumer behaviour
;
marketing
;
merchandising
;
persuasive communication
;
role
;
sexism
;
sexual media content
;
toy
;
stereotype
;
advertising effect
;
advertising