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results: 1
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Author:
Purves, Richard I.
;
Stead, Martine
;
Eadie, Douglas
Title:
"I wouldn't be friends with someone if they were liking too much rubbish". A qualitative study of alcohol brands, youth identity and social media.
Full Text:
Journal:
International journal of environmental research and public health
, 15/2018/ 2, 17 S.
Language:
english
Publication Year:
2018
Publication Type:
research report; periodical article
Descriptors:
alcohol
;
alcohol abuse
;
influence
;
gender
;
gender difference
;
group interview
;
identity
;
identity formation
;
internet
;
internet use
;
adolescent
;
consumer
;
consumer behaviour
;
food advertisement
;
lifestyle
;
brand
;
marketing
;
media effect
;
oral interview
;
new media
;
peer group
;
qualitative research
;
risk behaviour
;
social media
;
social group
;
social reality
;
status
;
addiction
;
advertising effect
;
advertising