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Author:

Cartwright, Robert; Opree, Suzanna; van Reijmersdal, Eva A.

Issuing Body:

Conference of the International Communication Association

Title:

Facing the music: Using disclosures to activate adolescents' persuasion knowledge.

Publisher Statement:

San Diego, Calif. 2017. 35 S.

Language:

english

Publication Year:

2017

Publication Type:

research report; conference paper

Descriptors:

adolescence; affect; attitude; experiment; adolescent; brand; media criticism; music; new media; persuasive communication; audience behaviour; social media; text; video clip; forms of advertising; advertising competence; advertising object; advertising effect; advertising; knowledge

Last update: Apr 11, 2024 // Number of documents: 35484