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Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Auswirkungen prominenter Werbepresenter auf die Markenwahrnehmung. Aktuelle Ergebnisse der Werbewirkungsforschung.
Full Text:
Journal:
Media Perspektiven
, -/2017/6, S. 352-353.
Language:
german
Publication Year:
2017
Publication Type:
annotated bibliography; periodical article
Descriptors:
age difference
;
actor
;
representation
;
attitude
;
appearance
;
adult
;
experiment
;
young adult
;
consumer behaviour
;
brand awareness
;
brand
;
media market research
;
oral interview
;
personality trait
;
persuasive communication
;
written survey
;
advertising medium
;
advertising effect
;
advertising