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Author:
Engel, Dirk
Title:
Umfeldeffekte der Werbung. Erkenntnisse aus der Werbewirkungsforschung.
Full Text:
Journal:
Media Perspektiven
, -/2017/5, S. 298-302.
Language:
german
Publication Year:
2017
Publication Type:
situation report; periodical article
Descriptors:
attention
;
emotion
;
television
;
television advertising
;
radio broadcasting
;
internet
;
brand
;
market research
;
media market research
;
media scheduling
;
music
;
online offer
;
programming policy
;
psychophysical process
;
audience
;
reception
;
radio programme
;
advertising effect
;
advertising
;
target group
;
target group research