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Author:

Zimmermann, Laura K.

Title:

Preschoolers' perceptions of gendered toy commercials in the US.

Journal:

Journal of children and media, 11/2017/2, S. 119-131.

Language:

english

Publication Year:

2017

Publication Type:

research report; periodical article

Descriptors:

activity; age difference; emotion; appearance; television; television advertising; gender; gender representation; gender role; gender difference; peer; identity; identity formation; child; children's programme; children's commercial; toddler; media effect; merchandising; oral interview; peer group; game; toy; stereotype; preschool child; perception; advertising competence; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484