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Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Die Beziehung zwischen Konsumenten und Celebritys. Aktuelle Ergebnisse der Werbewirkungsforschung.
Full Text:
Journal:
Media Perspektiven
, -/2017/3, S. 179-181.
Language:
german
Publication Year:
2017
Publication Type:
annotated bibliography; periodical article
Descriptors:
actor
;
attitude
;
emotion
;
appearance
;
identification
;
information
;
interpersonal communication
;
communication
;
consumer
;
consumer behaviour
;
brand awareness
;
brand
;
media character
;
media reality
;
facial expression
;
parasocial interaction
;
beauty ideal
;
social media
;
social relationship
;
advertising effect
;
advertising