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results: 1
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Author:
Ford, Meredith
Issuing Body:
Northwestern University, Evanstone, Ill.
Title:
Gendered advertising to children: An analysis of differences in male- and female-targeted television commercials.
Full Text:
Publisher Statement:
Online Paper 2017.
Series Title:
(Northwestern University: Undergraduate research and arts exposition. 2)
Language:
english
Publication Year:
2017
Publication Type:
conference paper
Descriptors:
actor
;
representation
;
appearance
;
television
;
television use
;
television advertising
;
gender
;
gender representation
;
gender difference
;
child
;
children's programme
;
children's commercial
;
toddler
;
media analysis
;
media character
;
media use
;
media effect
;
presenter
;
programme analysis
;
programme comparison
;
stereotype
;
advertising effect
;
advertising
;
target group
