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Author:

Tang, Ailie K. Y.

Title:

Key factors in the triumph of Pokemon GO.

Journal:

Business horizons, 60/2017/5, S. 725-728.

Language:

english

Publication Year:

2017

Publication Type:

research report; periodical article

Descriptors:

electronic game; review of research; mobile phone use; historical development; interactive media; childhood; consumer; consumer behaviour; longitudinal study; media history; media market; media use; media reality; media industry; mobile media; oral interview; new media; written survey; smartphone; social group; social norm; game; reality

Last update: Apr 11, 2024 // Number of documents: 35484